Starting date

September 28-
November 16, 2020


12 online sessions
(3 hours / class)




Live Online Program | September 28 - November 16, 2020



The Digital Retail Leadership Program with its world leading unique combination of rigor and relevance method, is spread over 10 weeks and promises an unparalelled educational experience that combines a balanced blend of immersive learning, interactions and application, including: live online lectures, engaging real-time case studies, current research, interactive session and action planning activities.

This cutting-edge program will help you re-examine and refine your thinking about what it means to be a growth-minded leader and will deep dive you into rethinking leadership in the new digitally enabled retail landscape.

Authoritative Retail Faculty

DRLP is designed by world’s top retail faculty to equip participants with critical skills, relevant theory, tools and strategies to understand the shifting industry changes with confidence.

Rigor & Relevance = ROI2

The executive design of DRLP enables participants to become conversant in the latest thinking on how to activate and manage digital retail operations in order to achieve meaningful and real results.

Maximum Collaboration

Sharpen your problem solving skills through interactive case-study discussions and intensive small group sessions regardless of your location, schedule and current job responsibilities.

Program Benefits

  1. 1Examine winning retail business models and platform-based competition.
  2. 2Reflect on the impact of the disruptive industry changes in your organization.
  3. 3Create, influence and accelerate deep positive organizational change.
  4. 4Build and optimize a high performance cross-channel retail business model.
  5. 5Master new financial and business metrics to manage retail, digital and wholesale channels.
  6. 6Understand the digital consumer footprints and what makes them reach, click and stick.
  7. 7Build solid skills and foundations to weather a riskier future retail landscape.


- Retail leaders and executives who are in traditional management positions - of business units, brands
and functions - who need to enable and leverage digital retail in their current business model

- Highly motivated and high-potential retail and brand managers.

- Retail professionals who are responsible for formulating digital strategy and aspire to drive the
transformation agendas in their organizations

- Leaders tasked to drive growth and expand digital and multi-channel product offerings

- Retail executives preparing to advance to the next level or who are new to senior management

12 Online Sessions
Team Based Projects
Peer Learning Discussions
Interactive Case Studies
"After this program you will be able to understand how digital transforms retail and enables your business strategy in order to design more
effective customer experiences and prepare your organization for the future."

Vice President, Customer Experience

Program Overview


A New Retail Reality

Navigating an Industry in Flux

> How the Retail Industry Is Structured

> What Retail Was and Is Becoming

> New Shopping Realities

A New Mindset

Leading and Managing Retail in a Digital World

> Retail Leadership in a Digital World

> How Stores and eCommerce coexist

> Managing Retail Transformation

> How Retail Merchandising Changes

Retails’ Endless Disruption

The Trust and Value Principles

> New Retail Proposition

> How to Compete in an Unforgiving Landscape

> Building Superior Competitive Advantage

Kahn Retailing Success Matrix

> Amazon and other Disruptor Strategies

> Large Legacy Retailer Responses

> Direct to Consumer Brand Strategies

> Customer Experience Strategies

New Customer Decision Process

Changes in the Retail Environment

> When and How Consumers Shop Today

> When they Choose to Buy or Repurchase

> Key Industry Changes Creating New Shopper Behavior

Impact of Visual Choice in New Retail

New Shopping Journey Goals

> Changes in Visual Search

> Visual Assortment: Too Much Choice? How to Manage

> Perceived Variety vs Actual Variety

New Measures

Business performance in a Digital Retail

> Digital Influence on Performance, Profitability, Cost Structure and Decision-Making

> Financial and Operations Metrics

> How traditional Retail Processes Transform

Customer-Centric Strategy

Maximize Customer Value

> Customer Acquisition, Retention and Development Tactics

> The Impact of Data and Analytics in Customer Centricity

> Optimize Customer Lifetime Value

The Positive Retail Leader

Leading Through “Positive Deviance”

> What “Positive” Means and Why it Matters in New Retail

> Create a Strength-based, High Performance Environment

> Build Your Positive Organization

Accelerate Deep Change

Adapting to the New Environment

> Choose Deep Change or Allow Slow Death?

> Energy Network Maps - Building a New Culture of Engagement

> Energizing and Fostering Positive Change to Cope with Market Disruption

Omni Channel

Managing Omni-channel

> Strategies to Meet New Customer Expectations

> Differentiate and Maximize Omni-Channel Customer Experience

> Optimize Supply Chain and Distribution in Multiple Channels

> Manage Omni-channel P&L & Business Drivers

Taking Action

Personal Change Commitment

> Team Case Study Project

> Synthesize Key Lessons and Insights into an Individualized Plan

> Build an Action Plan to Become a Growth Minded Leader

Learning Experience

The Digital Retail Leadership Program includes live online teaching sessions, interactive discussions and integrated weekly activities, peer groups. assignments and experiential learning. The guided real world assignments featured in the program encourages participants to take newly acquired skills and apply them within the context of their actual jobs and organization.

Each module is released weekly, allowing a flexible but structured approach to learning. Every live lecture session starts with concepts and fundamentals and then transitions into a case study based on real events. It is a chance to put those ideas into practice and engage with your peers. You’ll be supported as you engage in individual activities and group discussions, ensuring this active learning builds skill development competency and confidence.


Upon completion of the Digital Retail Leadership Program, participants will be awarded the Certificate in Digital Retail Leadership from New York Institute of Management Executive Education. This certificate is a formal recognition of your continuous professional development and commitment in the digital retail leadership skills needed to succeed in the new retail landscape.

Download Brochure

Program faculty

Barbara KahnPatty and Jay H. Baker
Professor of Marketing

Manoj NakraFaculty Director
Retail Programs
Peter S. FaderFrances and Pei-Yuan Chia
Professor of Marketing
Shawn QuinnFaculty Director
The Positive Leader Program

Have more questions?

The Program

This award-winning program is a great opportunity for highly motivated retail leaders and executives who wish to advance their soft skills without seriously upsetting their schedule. The program is designed with a balanced blend of learning elements combining real-world best practices and fresh insights.

It spread over 10 weeks, with each module released weekly and requires a commitment of 4-7 hours on a weekly basis that includes the live online sessions with the faculty, peer-to-peer discussions, short project assignments and interactive case studies. With the program’s flexible yet structured approach you will be able to expand and level up your business mindset under the guidance of highly skilled and respected NYIM faculty members.


- Retail Heads

- Regional Heads

- Marketing Heads

- Finance Heads

- Operations Directors

- Brand Heads

- Merchandising Heads

- Chief Executive Officers

- Chief Marketing Officers

- Chief Digital Officers

- Chief Technology Officers

- Chief Transformation Officers

- Digital & eCommerce Heads

- Digital Brand Managers

- Mall Developers and Operators

- Mall Regional Managers

- Vice Presidents of Operations

- Senior Leasing Executives

- Shopping Centers Marketing Heads

- Retail Human Resources Heads

- Divisional Directors and Managers


This program is designed for working professionals who are proficient in English.

In order to complete the program you will need an email account and access to a computer and the internet, as well as a PDF Reader. You may need to view PowerPoint presentations adn read or create documents in Microsoft Word or Excel.

We recommend that you use Google Chrome as your internet browser when accessing DRLP. Although this is not a requirement, we have found that this browser performs best for ease of access to the program material. This browser can be downloaded here.

Early applications are encouraged

New York institute of Managemennt is an independent, mission-driven executive education organization that is ploneering new approaches to flexible corporate education. We connect practitloners to capture knowledge, build skills, solve problems and generate innovative business ideas where it counts.

Throughout our programs practitloners will be immersed in management development simulations that will challenge their current judgment, disrupt their ordinary ways at conducting business, and introduce them to new and unexpected ways of thinking.