This award-winning program is a great opportunity for highly motivated retail leaders and executives who wish to advance their soft skills without seriously upsetting their schedule. The program is designed with a balanced blend of learning elements combining real-world best practices and fresh insights.
Overview
The Digital Retail Leadership Program with its world leading unique combination of rigor and relevance method, is spread over 10 weeks and promises an unparalleled educational experience that combines a balanced blend of immersive learning, interactions and application, including: live online lectures, engaging real-time case studies, current research, interactive session and action planning activities.
This cutting-edge program will help you re-examine and refine your thinking about what it means to be a growth-minded leader and will deep dive you into rethinking leadership in the new digitally enabled retail landscape.
Benefits
- Accelerate your Digital Retail mindset, capabilities, leadership, transformation
- Examine winning retail business models and platform-based competition
- Reflect on the impact of the disruptive industry changes in your organization
- Create, influence, and accelerate deep positive organizational change
- Build and optimize a high-performance cross-channel retail business model
- Master new financial and business metrics to manage retail, digital and wholesale channels
- Understand the digital consumer footprints and what makes them reach, click and stick
- Develop solid skills and foundations to weather a riskier future retail landscape
Modules
- A New Retail Reality / Navigating an Industry in Flux (+)
- A New Mindset / Leading and Managing Retail in a Digital World (+)
- Retails’ Endless Disruption / The Trust and Value Principles (+)
- Kahn Retailing Success Matrix (+)
- New Customer Decision Process / Changes in the Retail Environment (+)
- Impact of Visual Choice in New Retail / New Shopping Journey Goals (+)
- New Measures / Business performance in a Digital Retail (+)
- Omni Channel / Managing Omni-channel (+)
- Taking Action / Personal Change Commitment (+)
Learning Experience
The Digital Retail Leadership Program includes live online teaching sessions, interactive discussions and integrated weekly activities, peer groups assignments and experiential learning. The guided real world assignments featured in the program encourages participants to take newly acquired skills and apply them within the context of their actual jobs and organization.
Each module is released weekly, allowing a flexible but structured approach to learning. Every live lecture session starts with concepts and fundamentals and then transitions into a case study based on real events. It is a chance to put those ideas into practice and engage with your peers. You’ll be supported as you engage in individual activities and group discussions, ensuring this active learning builds skill development competency and confidence.
With the program’s flexible yet structured approach you will be able to expand and level up your business mindset under the guidance of highly skilled and respected NYIM faculty members.
Barbara Kahn
Patty and Jay H. Baker
Professor of Marketing Wharton
University of Pennsylvania
Professor of Marketing Wharton
University of Pennsylvania
Manoj Nakra
Faculty Director
New York Institute of
Management
New York Institute of
Management
Who should attend
- Retail leaders and executives who are in traditional management positions – of busintess units, brands and functions – who need to enable and leverage digital retail in their current business model
- High potential and highly motivated retail and brand managers
- Retail professionals who are responsible for formulating digital strategy and aspire to drive the transformation agendas in their organizations
- Leaders tasked to drive growth and expand digital and multi-channel product offerings
- Retail executives preparing to advance to the next level or who are new to senior management
This program is designed for working professionals who are proficient in English. In order to complete the program, you will need an email account and access to a computer and the intternet, as well as a PDF Reader. You may need to view PowerPoint presentations and read or create documents in Microsoft Word or Excel. We recommend that you use Google Chrome as your internet browser when accessing DRLP. Although this is not a requirement, we have found that this browser performs best for ease of access to the program material. This browser can be downloaded here.
