Retail and Commerce
Thrive in a Changing Environment
The retail industry is changing at a rapid pace. Today, retailers are dealing with increased levels of competition, market disruption, digital dominance, and fast changing consumer habits.
Staying on top requires retail professionals to be nimble, agile, analytical and educated to thrive in this changing landscape. They need to focus on strategic decision-making, critical skill development and data-driven approach to thrive.
The New York Institute of Management is the global leader in retail executive education. Our executive education programs are taught by the world’s leading faculty and experts to provide retail executives with tested tools and best practices based on professional competencies desired to boost performance. Our faculty are experts on industry best practices and they bring their world-class experience that to ensure a seamless and effective learning roadmap with tangible outcomes.
Unparalleled Functional Expertise
Premium Learning Solutions
Flexible Program Structures
Throughout our programs, executives have access to remarkable insights and knowledge, groundbreaking practices, and real-world examples from leading retailers who have been pioneers in the retail industry. They can review their organization’s business model, reposition it through innovative practices and plan next steps that can make significant impact considering their needs and business context. Our robust learning approach combines theory and practice to ensure desirable results.
In parallel, learning within a diverse and inspiring peer group ignites provocative ideas, new perspectives of thinking that can produce new trends that reshape the retail industry completely and in unexpected ways.
At New York Institute of Management, we have the experience, the insights, and the proper resources to form the retail leaders of tomorrow. We can help you and your organization set the pace, successfully navigate the constantly changing consumer landscape and access the right tools to eventually unlock your potential.
Client Case Study
Adapt a “Value-Added Selling” Approach to Drive Growth
In a highly commoditized, mature market reliant upon long-standing customer relationships characterized by a lowest-cost mindset, Client’s sales team was challenged to provide a differentiated value proposition.
The Client recognized that a shift toward a more consultative, value-oriented way of selling was a critical opportunity to support its pursuit of increased revenue and profit goals. Our program was attended by the entire sales and service team, account execs, sales reps, managers, sales support team.
Challenges
Solution
Results
Challenges
- Pricing pressures
- Revenue growth slowdowns
- Market share stagnation
Solution
- Pre-work research and online survey assessments.
- Structured interviews with management, operations, marketing, sales and service personnel.
- NYIM developed customized “Value-Added Selling”, a learning program divided in two-sessions: i) firm strategy and product areas of differentiation, and ii) tactical implementation of a value-oriented way of selling.
- eLearning modules created to support learning development.
- Managers trained in Coaching Skills to sustain their team’s development.
Results
- Increased sales representative selling time by 20%.
- Sales team developed a value-based message and made a paradigm shift from transactional to consultative selling.
- Sales managers said their salespeople were better prepared for sales calls and were more successful in building client relationships and closing larger deals.
- 97% of participants rated the workshops as exceptional.
- Find the program
- that meets your professional goals.
Upcoming Session
Women in Leadership Program
Starting Date: July 12, 2021
Format: Online / 6 sessions
Duration: 2.5 hours / session
Tuition: $2,950
This is it! Finally, something definitive about what it takes to win the battle for share of customers’ hearts, minds, and wallets.
EVP of Strategy and New Business Development
Esteé Lauder Inc.
Contact us
Give us a call or drop us a line to discuss the right solution for your needs.