The Digital Retail
The Digital Retail Leadership Program with its world leading unique combination of rigor and relevance method, is spread over 10 weeks and promises an unparalelled educational experience that combines a balanced blend of immersive learning, interactions and application, including: live online lectures, engaging real-time case studies, current research, interactive session and action planning activities.
This cutting-edge program will help you re-examine and refine your thinking about what it means to be a growth-minded leader and will deep dive you into rethinking leadership in the new digitally enabled retail landscape.
A New Retail Reality
Navigating an Industry in Flux
> How the Retail Industry Is Structured
> What Retail Was and Is Becoming
> New Shopping Realities
A New Mindset
Leading and Managing Retail in a Digital World
> Retail Leadership in a Digital World
> How Stores and eCommerce coexist
> Managing Retail Transformation
> How Retail Merchandising Changes
Retails’ Endless Disruption
The Trust and Value Principles
> New Retail Proposition
> How to Compete in an Unforgiving Landscape
> Building Superior Competitive Advantage
Kahn Retailing Success Matrix
> Amazon and other Disruptor Strategies
> Large Legacy Retailer Responses
> Direct to Consumer Brand Strategies
> Customer Experience Strategies
New Customer Decision Process
Changes in the Retail Environment
> When and How Consumers Shop Today
> When they Choose to Buy or Repurchase
> Key Industry Changes Creating New Shopper Behavior
Impact of Visual Choice in New Retail
New Shopping Journey Goals
> Changes in Visual Search
> Visual Assortment: Too Much Choice? How to Manage
> Perceived Variety vs Actual Variety
Business performance in a Digital Retail
> Digital Influence on Performance, Profitability, Cost Structure and Decision-Making
> Financial and Operations Metrics
> How traditional Retail Processes Transform
> Strategies to Meet New Customer Expectations
> Differentiate and Maximize Omni-Channel Customer Experience
> Optimize Supply Chain and Distribution in Multiple Channels
> Manage Omni-channel P&L & Business Drivers
Personal Change Commitment
> Team Case Study Project
> Synthesize Key Lessons and Insights into an Individualized Plan
> Build an Action Plan to Become a Growth Minded Leader
The Digital Retail Leadership Program includes live online teaching sessions, interactive discussions and integrated weekly activities, peer groups. assignments and experiential learning. The guided real world assignments featured in the program encourages participants to take newly acquired skills and apply them within the context of their actual jobs and organization.
Each module is released weekly, allowing a flexible but structured approach to learning. Every live lecture session starts with concepts and fundamentals and then transitions into a case study based on real events. It is a chance to put those ideas into practice and engage with your peers. You’ll be supported as you engage in individual activities and group discussions, ensuring this active learning builds skill development competency and confidence.
Upon completion of the Digital Retail Leadership Program, participants will be awarded the Certificate in Digital Retail Leadership from New York Institute of Management Executive Education. This certificate is a formal recognition of your continuous professional development and commitment in the digital retail leadership skills needed to succeed in the new retail landscape.
Who Is This Program For?
New York Institute
Peter S. Fader
Professor of Marketing
The Positive Leader Program
University of Michigan
Ross School of Business
Have more questions?
This award-winning program is a great opportunity for highly motivated retail leaders and executives who wish to advance their soft skills without seriously upsetting their schedule. The program is designed with a balanced blend of learning elements combining real-world best practices and fresh insights.
It spreads over 3 weeks, with each module released weekly and requires a commitment of 2.5 hours on a weekly basis that includes the live online sessions with the faculty, peer-to-peer discussions, short project assignments and interactive case studies. With the program’s flexible yet structured approach you will be able to expand and level up your business mindset under the guidance of highly skilled and respected NYIM faculty members.
– Retail Heads
– Regional Heads
– Marketing Heads
– Finance Heads
– Operations Directors
– Brand Heads
– Merchandising Heads
– Chief Executive Officers
– Chief Marketing Officers
– Chief Digital Officers
– Chief Technology Officers
– Chief Transformation Officers
– Digital & eCommerce Heads
– Digital Brand Managers
– Mall Developers and Operators
– Mall Regional Managers
– Vice Presidents of Operations
– Senior Leasing Executives
– Shopping Centers Marketing Heads
– Retail Human Resources Heads
– Divisional Directors and Managers
- – June 14, 2021
- – June 16, 2021
- – June 21, 2021
- – June 23, 2021
- – June 28, 2021
- – June 30, 2021
2.5 hour classes
View the Program Brochure
This is it! Finally, something definitive about what it takes to win the battle for share of customers’ hearts, minds, and wallets.
Esteé Lauder Inc.