The Digital Retail
Leadership Program



The Digital Retail Leadership Program with its world leading unique combination of rigor and relevance method, is spread over 10 weeks and promises an unparalelled educational experience that combines a balanced blend of immersive learning, interactions and application, including: live online lectures, engaging real-time case studies, current research, interactive session and action planning activities.

This cutting-edge program will help you re-examine and refine your thinking about what it means to be a growth-minded leader and will deep dive you into rethinking leadership in the new digitally enabled retail landscape.


Program Overview

A New Retail Reality

Navigating an Industry in Flux

> How the Retail Industry Is Structured

> What Retail Was and Is Becoming

> New Shopping Realities

A New Mindset

Leading and Managing Retail in a Digital World

> Retail Leadership in a Digital World

> How Stores and eCommerce coexist

> Managing Retail Transformation

> How Retail Merchandising Changes

Retails’ Endless Disruption

The Trust and Value Principles

> New Retail Proposition

> How to Compete in an Unforgiving Landscape

> Building Superior Competitive Advantage

Kahn Retailing Success Matrix

> Amazon and other Disruptor Strategies

> Large Legacy Retailer Responses

> Direct to Consumer Brand Strategies

> Customer Experience Strategies

New Customer Decision Process

Changes in the Retail Environment

> When and How Consumers Shop Today

> When they Choose to Buy or Repurchase

> Key Industry Changes Creating New Shopper Behavior

Impact of Visual Choice in New Retail

New Shopping Journey Goals

> Changes in Visual Search

> Visual Assortment: Too Much Choice? How to Manage

> Perceived Variety vs Actual Variety

New Measures

Business performance in a Digital Retail

> Digital Influence on Performance, Profitability, Cost Structure and Decision-Making

> Financial and Operations Metrics

> How traditional Retail Processes Transform

Omni Channel

Managing Omni-channel

> Strategies to Meet New Customer Expectations

> Differentiate and Maximize Omni-Channel Customer Experience

> Optimize Supply Chain and Distribution in Multiple Channels

> Manage Omni-channel P&L & Business Drivers

Taking Action

Personal Change Commitment

> Team Case Study Project

> Synthesize Key Lessons and Insights into an Individualized Plan

> Build an Action Plan to Become a Growth Minded Leader

The Digital Retail Leadership Program includes live online teaching sessions, interactive discussions and integrated weekly activities, peer groups. assignments and experiential learning. The guided real world assignments featured in the program encourages participants to take newly acquired skills and apply them within the context of their actual jobs and organization.

Each module is released weekly, allowing a flexible but structured approach to learning. Every live lecture session starts with concepts and fundamentals and then transitions into a case study based on real events. It is a chance to put those ideas into practice and engage with your peers. You’ll be supported as you engage in individual activities and group discussions, ensuring this active learning builds skill development competency and confidence.

Upon completion of the Digital Retail Leadership Program, participants will be awarded the Certificate in Digital Retail Leadership from New York Institute of Management Executive Education. This certificate is a formal recognition of your continuous professional development and commitment in the digital retail leadership skills needed to succeed in the new retail landscape.

Who Is This Program For?

6 Live
Online Sessions
Peer Learning
Team Based
Case Studies

Program Faculty

Barbara Kahn

Patty and Jay H. Baker Professor of Marketing Wharton University of Pennsylvania

Manoj Nakra

Faculty Director
New York Institute
of Management

Peter S. Fader

Frances and
Pei-Yuan Chia
Professor of Marketing
Wharton University
of Pennsylvania

Shawn Quinn

Faculty Director
The Positive Leader Program
University of Michigan
Ross School of Business

Have more questions?

This award-winning program is a great opportunity for highly motivated retail leaders and executives who wish to advance their soft skills without seriously upsetting their schedule. The program is designed with a balanced blend of learning elements combining real-world best practices and fresh insights.

It spreads over 3 weeks, with each module released weekly and requires a commitment of 2.5 hours on a weekly basis that includes the live online sessions with the faculty, peer-to-peer discussions, short project assignments and interactive case studies. With the program’s flexible yet structured approach you will be able to expand and level up your business mindset under the guidance of highly skilled and respected NYIM faculty members.

– Retail Heads

– Regional Heads

– Marketing Heads

– Finance Heads

– Operations Directors

– Brand Heads

– Merchandising Heads

– Chief Executive Officers

– Chief Marketing Officers

– Chief Digital Officers

– Chief Technology Officers

– Chief Transformation Officers

– Digital & eCommerce Heads

– Digital Brand Managers

– Mall Developers and Operators

– Mall Regional Managers

– Vice Presidents of Operations

– Senior Leasing Executives

– Shopping Centers Marketing Heads

– Retail Human Resources Heads

– Divisional Directors and Managers

This program is designed for working professionals who are proficient in English. In order to complete the program you will need an email account and access to a computer and the internet, as well as a PDF Reader. You may need to view PowerPoint presentations adn read or create documents in Microsoft Word or Excel. We recommend that you use Google Chrome as your internet browser when accessing DRLP. Although this is not a requirement, we have found that this browser performs best for ease of access to the program material. This browser can be downloaded here.

Program Dates

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  • – June 14, 2021
  • – June 16, 2021
  • – June 21, 2021
  • – June 23, 2021
  • – June 28, 2021
  • – June 30, 2021

Program Format

6 Online Sessions
2.5 hour classes

Program Tuition


View the Program Brochure

This is it! Finally, something definitive about what it takes to win the battle for share of customers’ hearts, minds, and wallets.
EVP of Strategy and New Business Development
Esteé Lauder Inc.

Contact us

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