Overview
DigitalFirst Retail Management Program is a comprehensive journey to enable Retail Professionals to reinvent themselves for managing retail in a digital age. Retail today is only digital retail. The program takes a customer-centric approach to retail. Customers today are digital natives and choose to buy where they want, and when they want, not limited by location, point of sale, supplier, geography or price. Brick and mortar stores are embedded in a digital ecosystem. The separation of brick and mortar stores and e-commerce is a false dichotomy. So is the visualization of e-commerce as a channel.
Benefits
- Greater level of understanding the impact of disruptive industry forces and the critical factors of winning retail models.
- DigitalFirst mindset to turn disruption into competitive advantage.
- Align strategy with resources to lead, influence and accelerate digital transformation and organic growth.
- Identify new financial and business metrics to grow profitably in physical, digital and wholesale channels.
- Foster a culture of growth and commitment to spur innovation and create value.
Six Strategic Modules
1. A NEW MINDSET
Customer Driven, on a Digital Infrastructure
- New Digital Paradigm
- Retail needs a new Digital Infrastructure
- pact of Digital Infrastructure on Organizations
- Measure Everything
2. NEW MEASURES
Business performance and Data Analytics
- Financial Metrics in the Digital and Brick and Mortar World
- Transformation of Retail Processes
- Data Analytics
3. ECOMMERCE
Managing eCommerce
- eCommerce models
- Customer strategy – acquisition and retention
- eCommerce supply chain management and procurement
- eCommerce CRM
- The shared economy
4. OMNI CHANNEL
Omni-channel commerce
- Develop strategies to meet and exceed customer expectations
- Building infrastructure and operating frameworks to manage omni-channel P&L
- Tech. and capabilities to achieve ROI for profitable growth
- Applying digital marketing to a omnichannel strategy
5. DISRUPTING VALUE CHAIN
Business Models of Digital Retail
- New Digital Paradigm
- Retail needs a new Digital Infrastructure
- New Retail Startups Disrupting the Value Chain
- Merchandising in a Digital World
6. DIGITAL TRANSFORMATION
Managing Digital Transformation, Marketing and Analytics
- Marketing as Operations
- Analytics of Marketing
- How Retailers Change
Program Dates
Starting Date: May 3, 2021
Program Format
6 Online Sessions
2.5 hour classes
Program Tuition
$1,750
This is it! Finally, something definitive about what it takes to win the battle for share of customers’ hearts, minds, and wallets.
EVP of Strategy and New Business Development
Esteé Lauder Inc.
Esteé Lauder Inc.
Contact us
Give us a call or drop us a line to discuss the right solution for your needs.